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Jaguar Land Rover looks to hire 1,000 engineers via Gorillaz's new app

In an innovative take on recruitment, automotive maker Jaguar Land Rover (JLR) has teamed up with English virtual-band Gorillaz to fast-track the recruitment of 1,000 electronic and software engineers.

The recruitment drive uses the new mixed reality app by Gorillaz, which contains a code-breaking challenge to test future engineering talent. Successful code-cracking game players will be fast-tracked through JLR's recruitment process.

The test runs on the app by Gorillaz, which in line with the theme of virtual recruitment, comprises four four animated members: 2-D, Murdoc Niccals, Noodle and Russel Hobbs. Guitarist Noodle is signed up as Jaguar's Formula E race team and STEM (science, technology, engineering and maths) ambassador.

The problem-solving app contains more than 4,000 code-breaking combinations.

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Featuring a 360-degree environment situated in the garage of the band's home, the app lets applicants explore a two-part challenge. The first part involves assembling the Jaguar I-PACE Concept, Jaguar's first all-electric five-seater sports car.

The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code in Alternate Reality Game format (ARG).

The challenge takes them on a series of code breaking puzzles, that are expected to test their curiosity, persistence, lateral thinking and problem solving skills - all attributes required from software and engineering talent.

Vehicles from Gorillaz's past music videos Vehicles from Gorillaz's past music videos

All photos / Jaguar Land Rover

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