Paying attention to the details: CtrlShift’s office in Singapore

Innovation and interactivity were the parts of the company culture CtrlShift emphasised on when designing its new office in Singapore.

Explaining that innovation – which is gleaned from close interactions and the sharing and mixing of ideas – is at the top of its agenda, according to Mohan Mahapatra, head of people and culture at CtrlShift.

“As a high-growth company, the kernel of our success is our ability to think out of the box and come up with new ideas,” he said.

“We operate in a fast moving industry of programmatic marketing where only sharp-witted innovators thrive. Laggards are not rewarded in this game.”

When it comes to motivating staff, do not belittle the small perks as they can go a long way.

“Whether it is fresh flowers in the common room or a monthly birthday cake, these are small tokens of appreciation that will not go unnoticed by them – it helps put them in the right frame of mind, which is one of the most important things we want to achieve.”

See more photos of the office here:

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Image: Provided