Up the ranks: Lisa Askwith takes on the role of Chief People Officer at Love, Bonito

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As the company's first CPO, Askwith will leverage her experience of more than 20 years across various industries like retail and pharmaceuticals, to strengthen Love, Bonito’s people & culture strategies.

Fashion company Love, Bonito has appointed Lisa Askwith as its first Chief People Officer (CPO), bolstering its leadership team.

Effective 1 March 2022 (Tuesday), Askwith will leverage her expertise and experience of more than 20 years across various industries like retail, consumer, technology, to pharmaceuticals to spearhead, and strengthen Love, Bonito’s people & culture strategies, especially in the areas of people development, people experience, talent acquisition, people operations, and organisational development.

Prior to joining Love, Bonito, Askwith ran her own HR consultancy where she supported various companies from multi-billion dollar ventures to start-ups, such as SafeGuard Global (Australia, and New Zealand). Part of her track record is doubling SafeGuard Global's revenue, while maintaining the highest staff and customer satisfaction score in their years of business. Askwith has also led the development of training opportunities for a business in the aviation industry.

Askwith's appointment comes alongside two additional leadership appointments. 

Love, Bonito has also, on 1 March 2022, added Tomoko Okada as Head of Japan, and Christina Wang as Head of Hong Kong and Taiwan. Both of them, with expertise in leading new businesses and projects for iconic brands in the North and Southeast Asia region, will be focusing on strengthening the fashion company's omnichannel offerings in the North Asia region, with plans to grow local teams, and set up physical stores in the respective markets.

Before Love, Bonito, Okada spent the last two decades with brands like eBay, Yahoo, and Delivery Hero where she led teams in acquiring large chains of retailers, restaurants, and strategic partners. While Wang was with luxury fashion brands such as Givenchy, Wolford, and Dunhill.

Commenting on the appointments, Dione Song, CEO, Love, Bonito, said: "We believe that great and lasting organisations are a construct of its people and the way the structure and processes are built should be done with intention, care, and heart. We knew from the day we met Askwith, that her belief and passion in helping people succeed would be key for Love, Bonito as we scale and grow internationally. Her wealth of experience in people management and track record in transforming businesses with people at the heart will be pivotal to our success.

"On the international business side of things, we have seen tremendous growth across various markets in the last few years and with Okada and Wang onboard, we want to further capitalise on their long-standing expertise and understanding of Hong Kong, Taiwan, and Japan to better provide for our customers."

Rachel Lim, Co-founder, Love, Bonito added that with these appointments, Love, Bonito is "one step closer" to its vision of building a female ecosystem.

"These ladies making the senior bench will also add to the count of our female leadership roles here at Love, Bonito, and we want to continue pushing for such representation to provide role models for our younger generation, and to combat gender stereotypes and preconceptions," Lim said.

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Image / Provided [from left: Lisa Askwith, Tomoko Okada, and Christina Wang]

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