Want to reach out to more Malaysian candidates? Use social media ads

With talent shortage in APAC at a 12-year high, employers need to work hard to find and attract candidates. One way to do so is to provide a great candidate experience by using tailored technology combined with an in-person approach, found new research from ManpowerGroup Solutions.

Surveying 18,000 individuals aged 18-65 from 24 countries, including Malaysia, ManpowerGroup Solutions identified a new group of candidates known as Early HR Technology Adopters. These candidates have used at least three or more technologies in their job search during the past six months, including a smartphone app, social media advertisement, virtual job fair, and more.

Globally, 11% of candidates qualify as Early HR Tech Adopters, but their presence varies significantly by market. Candidates in India (31%), Malaysia (22%), Brazil (18%), Columbia (13%), and Singapore (13%) are more likely to be Early HR Tech Adopters. On the flipside, Czech Republic (5%), Canada (5%) and Japan (3%) rank last when it comes to the percentage of Early HR Tech Adopters.

This group of candidates tend to be young, urban, highly mobile and students, evenly divided between males and females.

Zooming in on Malaysia, 32% of them are Gen Z (ages 18-21) and 26% are Gen Y/Millennials (ages 22-34). The bulk of them view technology as an enabler of mobility, with 84% willing to move to a new city, region, or country.

Infographics / ManpowerGroup Solutions