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Standard Chartered launches #BeyondLabels campaign in Singapore to address unconscious biases

Standard Chartered launches #BeyondLabels campaign in Singapore to address unconscious biases

It stems from a social experiment the bank conducted where employees formed first impressions of other colleagues they had not met solely through their photographs.

As part of Standard Chartered Bank’s (Singapore) commitment to diversity and inclusion (D&I), the bank has launched a #BeyondLabels campaign with an aim to create greater awareness on the need to overcome unconscious bias in all aspects, especially in hiring and talent development.

This initiative stems from Standard Chartered’s internal social experiment, where employees, formed first impressions of colleagues they had no met solely based on their photographs. This triggered conversations on how to break such stereotypes, where many drew parallels to their personal work and life experiences.

Charlotte Thng, Head of HR, Singapore, Australia & ASEAN Markets said, “The success of the bank boils down to the commitment of our people and the drive for what they do. It goes beyond the financial investments we have made to reskilling and training initiatives.

“The day-to-day matters – ensuring our employees have a flexible environment, inclusive opportunities, and a supportive network to focus on what matters to them.

“Everyone’s needs are unique, and we want to help them achieve the balance they need to be the best they can be, for our clients and the community, as well as for themselves and their loved ones.”

Check out the video behind the social experiment here.

Standard Chartered #BeyondLabels

On the D&I front, this Singapore-anchored initiative comes soon after the bank shared its intention to research how menopause transition affects women working in financial services and their progression to senior roles, in an announcement made in the UK.

Research findings are expected to be released in autumn this year.

Image/Standard Chartered's website

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