Lazada Group announced on Thursday (31 January) that it will ramp up its supermarket business in Southeast Asia, starting by moving RedMart onto its platform in Singapore on 15 March (12.00am).

To spearhead this foray into the supermarket business, Roger Egan, Co-Founder of RedMart, has been appointed Lazada Group Head of Supermarket where he will oversee the expansion, launch and operations for Lazada’s supermarket business and delivery network across the region.

Responding to Human Resources' queries on whether there will be redundancies in line with this move, James Chang, CEO of Lazada Singapore, said: "No jobs are affected with the move.

"The business is growing at a tremendous pace and Lazada is ramping up accordingly. For example, RedMart has grown by 65% year-on-year for the last two years and almost all delivery slots from 7am to 10am are snapped up, every day, 365 days a year. This move brings together the best of Lazada and the best of RedMart – two of the strongest teams coming together as one to deliver the best customer experience across supermarket and general merchandise offerings."

The move enables shoppers to buy groceries and fresh produce along with Lazada’s other product categories on one single platform, boosting Lazada’s grocery and supermarket offering to more than 165,000 products.

The new RedMart will feature similar design, tools and functions as the existing RedMart App and website. Users can expect the same shopping experience – from browsing to the ordering process - while enjoying the ease and convenience of shopping on one single platform.

Chang added: "This is a significant milestone for us. Together with RedMart, we have the best talents, operational infrastructure and an even bigger base of committed sellers and brands to create the best supermarket shopping experience for Singapore shoppers."

Elsewhere in the region, Lazada is looking to launch its grocery and supermarket business in at least one other city from the second half of 2019.

Photo / provided