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The organisation has adopted multi-pronged recruitment and talent attraction strategies, aiming to bring the brand to life with the experience it offers to candidates.
This article is brought to you by Swire Properties
Headquartered in Hong Kong, Swire Properties develops and manages commercial, retail, hotel, and residential properties, with a particular focus on mixed-use developments in prime locations at major mass transportation intersections. In addition to Hong Kong and the Chinese Mainland, the company has a presence in the United States and Southeast Asia.
With a prominent vision called ‘SD2030’, the organisation is set to be the leading sustainable development (SD) performer in its industry globally by 2030.
The senior management and HR leadership at Swire Properties believe that the contributions of employees are critical to realising and implementing its SD2030 strategy, as well as to the overall success of the organisation. As such, the primary responsibility of its People Working Group is to achieve progress in the six focus areas of the ‘People’ pillar.
One of the focus areas is talent acquisition strategy, with an overarching vision to position Swire Properties as an employer of choice.
Aligned with its people-focused vision to create a platform for people to grow and the business to strive, Swire Properties has adopted multi-pronged recruitment and talent attraction strategies, aiming to bring the brand to life with the experience it offers to candidates.
This starts from its employer branding strategy. Employer value proposition (EVP) forms part of Swire Properties’ wider employer brand story. To stay relevant to the evolving employee expectations, the organisation continually assesses its EVP and adapts its strategies by leveraging data analytics to understand employee needs better, enhance its employer brand, and cultivate a strong community around its company values.
To further communicate externally, career stories of its people are shared on various social media platforms to showcase the experiences and career paths they can have at Swire Properties. Company tours and case study competitions with university and VTC students across Hong Kong are also ways of building a pipeline of future talents.
Moving on to the recruitment stage. Swire Properties has introduced a new competency framework based on job grades to ensure everyone is assessed fairly, biases are avoided, and people are developed with the right skills and measurable behaviours to support the company’s long-term operational and commercial strategy. Structured surveys are sent to both successfully hired and unsuccessful candidates at the end of the recruitment process to gain valuable feedback.
At the core of the employee journey, both graduates and experienced candidates are also provided with opportunities for rewarding career progression at Swire Properties.
One highlight programme for young talents is the ‘Technical Trainee Programme’. Tailored to students with building surveying and engineering backgrounds, the 24-month comprehensive programme gives trainees hands-on training and opportunities by rotating them through the company’s properties and lead projects. The programme also guides them through building certification processes, allowing them to become professionals before graduation.
The organisation has also invested in training for employees by committing to an average of 23 hours per employee annually. For high-potential individuals, targeted development is provided to develop robust succession plans.
As part of its SD2030 people pillar, occupational health and safety, diversity and inclusion, as well as workplace wellbeing are also focus areas at Swire Properties. A ‘Workplace Wellbeing Framework’ was launched and the company has established clear priorities for occupational health and safety, reinforcing the commitment to ‘Zero Harm’.
The dedication of the organisation towards gender equality has also been reflected, with 42.9% of senior management roles now being held by women.
All these endeavours have been recognised at Human Resources Online’s recent HR Distinction Awards 2024.
To that accolade, Christine Ling, Director, Human Resources, Swire Properties, comments: “Swire Properties is in an exciting period of growth and we’re so pleased that our ongoing initiatives to recruit great talent to our business has been recognised with the Excellence in Strategic Talent Attraction award. We believe that Swire Properties is a great place to work and we remain focused on creating the opportunities for people to have meaningful and rewarding careers."
Photos / Swire Properties
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