Tourism Australia has announced Andrew Hogg will be the company's new regional general manager of Greater China.

According to a statement by Tourism Australia, He will be based in Shanghai for his new role.

Hogg has been the general manager of Qantas Airways in China since 2011 and has held various other senior positions in his 25 years there, covering finance, sales, marketing and operations.

"This is a key position for us, and I’m delighted we’ve secured someone of Andrew’s calibre to lead our China and Hong Kong teams," Tourism Australia managing director, John O’Sullivan, said.

"Andrew has a deep knowledge of the market and is well connected in the region, both commercially and politically."

Hogg acknowledged he was looking forward to his new role.

"Last year around 100 million Chinese travelled internationally, with numbers expected to increase to 200 million in the next five years," he said.

"This presents an unprecedented opportunity for Australian tourism and an exciting time to be joining Tourism Australia’s China team."