VP Bank poaches two senior Pictet execs to lead Asia business and HR department

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Liechtenstein-headquartered VP Bank has named Pamela Hsu Phua as CEO of VP Bank Asia, effective 1 July 2021.

She will oversee both Singapore and Hong Kong operations and steer the bank to a profitable future in the Asia, highlighted in VP Bank's: Strategy 2026.

Based in Singapore, she brings with her over 20 years of experience in international banking gained in Hong Kong, Singapore and Switzerland. She currently serves as managing director and head of the Asia family office at Pictet Wealth Management. She has an excellent track record in the family office and intermediaries' space and an extensive network throughout Asia's financial markets.

With a degree in business administration from the National University of Singapore, Phua began her career at BNP Paribas and worked in private banking at Credit Suisse prior to a 13-year stint at Julius Baer, where she was head of intermediaries business for Greater China.

Commenting on her appointment, Paul Arni, CEO of VP Bank, said: "I'm delighted to have Pamela on board. Under her leadership, we will jointly expand our activities in Asia. Our goal is to be an international open wealth services pioneer, focusing on intermediaries and private clients. Asia is one of the main focus areas in our Strategy 2026. Pamela is a widely recognised leader in the region, with an excellent track record in the family office and intermediaries' space. She will also lead our strategic partnership with Hywin Wealth Management."

LinkedIn/ Heline Lam

In addition to Phua's appointment, VP Bank also announced the appointment of Heline Lam to new chief of staff for its Asia branch. She will join the company in early May and report directly to Phua. 

She is currently managing director and head of HR Asia at Pictet Group. She previously held leadership roles in financial services and private banking companies across Hong Kong, Shanghai and Singapore, including Union Bancaire Privée (UBP), Julius Baer, Helex Asia and Standard Chartered Bank. 

The bank's former CEO for the Singapore branch Bruno Morel announced he was stepping down in late March due to personal reasons.