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Collaborative workspace provider, WeWork, has appointed Nancy Yip as its territory GM for Hong Kong and Taiwan this week. Yip brings to WeWork a proven track record of business development and sales strategy, as well as over 20 years of experience in the workplace and technology sector. She will oversee all aspects of WeWork’s business in Hong Kong and Taiwan, including P&L (profit and loss) management, go-to-market strategy, general management and sales leadership.

Commenting on Yip's appointment, Alan Ai, WeWork's GM for Greater China, said: “Greater China continues to be one of our key markets globally, and we are committed to strengthening our local leadership team as we focus on executing our five-year strategic plan. As such, we’re delighted to welcome Nancy to lead WeWork Hong Kong and Taiwan. Nancy has a wealth of experience in driving meaningful growth for global listed companies, formulating strategies for achieving strong sales goals and operational efficiencies, while creating value for customers.

"We will benefit from her expertise, leadership and solid industry network as we reposition the Company for its next phase of our business,” he added. 

Yip has extensive leadership experience in navigating diverse business partnerships, from global private and listed corporations, international technology companies to government organisations. Over the years, she has created value for stakeholders by devising digitisation, real estate and workplace strategies that meet the business needs of the ever-changing workspace landscape.

“I am excited to join WeWork and look forward to partnering closely with the Hong Kong and Taiwan teams to redefine how people work and help businesses succeed through our designed space, technology and community,” said Yip of her appointment.

“This is a defining era across many industries. With the talented teams at WeWork Hong Kong and Taiwan, we will continue to offer a workplace experience for our members that strengthens engagement, productivity, innovation and efficiency,” she added. 

Prior to joining WeWork, Yip was the country manager of Hong Kong at a global workplace company and was responsible for the overall P&L performance of all Hong Kong locations operating under different brand names. During her tenure, Yip led the team to drive business growth with her goal-oriented mindset and innate ability to connect customer desires with business needs. She previously held senior positions at international technology companies, including Microsoft, Oracle and SAP.