These plans are part of the company's efforts to expand in the APAC region, and the new centre — also the APAC HQ — will support Criteo's operations in India, Southeast Asia, Australia-Pacific, Greater China, South Korea, and Japan.
Criteo, a commerce media company, has announced plans to launch its first regional technology operations and analytics centre in Hyderabad In Telangana, India.
The centre will support Criteo's operations in India, Southeast Asia, Australia-Pacific, Greater China, South Korea, and Japan. Its digital advertising services (AdOps) function will also support Criteo globally, including EMEA and the Americas.
According to the company, this new centre will be part of its "strategic plans to expand and scale its operational capabilities across the Asia Pacific (APAC) region and beyond." In achieving this growth, Criteo plans to hire around 150 engineers, data analysts, and solution architects over the next two years.
On why Hyderabad was selected as the headquarters of the centre, Criteo cited the city's "strategic connection to the information technology (IT) industry and its concentration of talent, robust IT infrastructure, and long-term growth potential."
Commenting on the plans, Kenneth Pao, Executive Managing Director, APAC, Criteo, said: "We are thrilled to announce our plans to launch Criteo's first technology operations and analytics centre in Hyderabad. Over the past few years, Hyderabad has transformed into a global tech hub, with its immense growth potential and vast talent pool.
"With the development of this centre in a strategic location, Criteo remains committed to supporting our regional customers and partners by scaling our operational capabilities and ensuring that they can innovate with leading AdTech solutions created for the fair and open internet."
Apart from the development of this centre, Criteo has also been ramping up its investments and product expansion in the APAC region – including the expansion of its Retail Media offerings and efforts to help marketers and media owners activate first-party, privacy-safe data through its Commerce Media Platform strategy.
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