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TBWA is known for creating some of the most iconic advertising on the planet – breaking rules, shattering conventions and making brands famous. So what is the company’s secret to such success in today’s very competitive advertising industry?
Liz Ho, HR manager at TBWA\Group Singapore, sheds some light on the company’s secrets to success.
“At TBWA, we have one special way of thinking that allows us to create some of the most iconic advertising on the planet – a methodology called Disruption®. Collaboration, connectivity and creativity are the lifeblood of this process, and therefore, having a workplace that enhances these three factors is essential.”
While reconfiguring the office, three things TBWA took into consideration were comfort, relaxation and the organisation of its work space – something Ho suggested for other companies to do as well.
“Taking into consideration the employees’ needs and ensuring they are comfortable at the workplace is a key to boosting productivity.
“Creating a relaxing and interactive atmosphere helps to reduce stress and allows employees to build better relationships and work in harmony.
“A well-organised and connected workplace allows for better co-ordination between colleagues and teams, which helps everyone work more efficiently.”
Images: Provided
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