Through a new recruitment approach launched last year, the company has thus far hired more than 23,000 as part of its ongoing digitisation journey, of which 38% were diverse candidates.

India-based Max Life Insurance has announced plans to hire close to 40,000 agent advisors in FY22 as part of its ongoing digitisation journey. 

Launched last year, in the backdrop of COVID-19, a new recruitment approach was designed and implemented to enable quick, seamless identification, verification, and onboarding of prospects, digitally, the company said in a press release.

As part of this process, the company was able to recruit more than 23,000 agent advisors in FY21, of which 38% were diverse candidates. 

Commenting on the journey, V Viswanand, Deputy Managing Director at Max Life Insurance (pictured) said: "The digital recruitment journey of our agency workforce has not only helped bring in top-quality talent to the business, but also ensured greater agility, speed and effectiveness in the entire onboarding journey.

"As a strong advocate for diversity, Max Life also aims to target a more diverse group of people in its recruitment strategies who are more representative of our customers."

Under its digital recruitment push, Max Life initiated a comprehensive Web-to-Recruit Programme to enable quality agent recruitment. Built with an always-on approach, the programme has enabled the agency with a reliable process of recruitment that has helped establish a "healthy agent advisor talent pool".

Similarly, mobile-based Smart Banners customised with the recruiter’s coordinates have enabled the firm to send out clear communications to the prospect agent and engage with them on a one-on-one basis, the press release noted.

Recently, the firm also launched a new training transformation programme for its agency channel, with its ‘Max Life Ace Talk’ initiative - a series which it says "aims to showcase inspirational stories by Max Life's agent advisors to a network of upcoming agent advisors, fueling inspiration from personal stories of success and professional journeys driving a culture of heroes and evangelising the profession."

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