Prudential Singapore’s (Prudential) 1,000 employees recently celebrated the opening of their new corporate office - PRU Workplayce (Workplayce) - that is designed to inspire innovation and build a creative work culture to support the company’s future growth.

Guest-of-honour deputy prime minister and coordinating minister for economic and social policies Tharman Shanmugaratnam had joined in celebration during the launch.

Prudential Reception Area

Prudential’s Workplayce not only integrates work and play at the office, it engages employees with activity-based working options and areas for experimentation and exploration of ideas. It also includes social spaces for greater collaboration and connection among colleagues as well as nature-inspired nooks and rest-pods for employees to recharge.

On that note, Wilf Blackburn, chief executive officer of Prudential Singapore said: “As part of our digital roadmap, we’ve planted the seeds of innovation across Prudential and have nurtured its growth with significant investments in technology and people.”

“We want to groom a future-ready workforce that is able to help our customers meet their life goals and make insurance simpler and more accessible,” he added. According to him, the new Singapore office marks an important milestone in the company’s ongoing journey to become even more agile and customer-focused.

The new Workplayce also supports Prudential’s outcome-based work culture which means employees have the flexibility and autonomy to work from anywhere and at any time.

Collaborative work zones - Thematic meeting spaces

Blackburn commented: “Just as we are challenging our people to make a mental shift to a more creative and collaborative culture, our physical workspace and work policies must equally support our journey.”

“It is about breaking down the walls of hierarchy, making our Workplayce a space that offers an equal voice to all employees and empowering people to undertake greater ownership of their work,” he added.

Over the past year, Prudential spent approximately S$70 million (£40 million) in technology in Singapore - an important market and innovation testbed for the Prudential Group. The company’s workforce has grown by more than 15% over the same period as it builds its bench strength to meet the fast-evolving needs of its nearly one million customers in Singapore.

Quiet zones - Rest pod

Prudential has been building new digital capabilities to enable employees and its more than 4,500 financial consultants to work smarter and to serve customers better. This includes industry-first solutions such as digital sales tool PRUONE Express and the askPRU chatbot. Prudential is also collaborating with fintech startups on new customer solutions through its PRU Fintegrate Partnership programme.

Within Prudential, self-initiative and creativity are encouraged through the company’s employee innovation platform and aided by internal mobility initiatives and training. Employees spent an average of three days each this year on improving leadership skills, strategic thinking, design thinking and technical capabilities.

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