chief people officer, groupm, up the ranks

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Upon assuming the role on 1 March 2022, he will be responsible for steering the group’s regional HR strategy across 16 country offices comprising 12,000 employees.

Media investment company GroupM has called on Dylan Choong (pictured above) as its Chief People Officer for Asia Pacific.

Upon assuming the role on 1 March 2022, Choong will be part of GroupM's APAC leadership team, reporting to Ashutosh Srivastava, CEO of GroupM APAC, and Marie-Claire Barker, GroupM’s Global Chief People Officer.

In this role, he will be responsible for steering the group’s regional HR strategy across 16 country offices comprising 12,000 employees. 

Commenting on the appointment in a release today (Monday, 31 January 2022), Ashutosh Srivastava, GroupM’s CEO of Asia Pacific, said: "2021 was a phenomenal year of growth for GroupM, which has accelerated our people-first agenda. As we continue to innovate at scale, Dylan’s impressive track record in driving business performance underpinned by strong people operations puts us in pole position to continue attracting and empowering the very best talents who are redefining the next era of media."

Choong brings with him over two decades of HR experience, having led the organisational transformation and talent management at global consumer brands Adidas, Sephora, and Starwood. He has also been named a Game Changer by Workforce – an award that recognises the region’s best and most innovative HR practitioners.

As the Vice President of Human Resources at Sephora and Adidas, he was instrumental in optimising their people strategies to drive commercial growth, accelerate organisational transformation, and enter new markets. Prior to that, Choong was in the hospitality industry for a decade, helming the HR practice and various HR Centers of Excellence for Starwood, that spanned 17 markets and 75,000 employees. During his tenure, Starwood APAC won more than 25 people awards and accolades.

Sharing his views, Choong said: "Every future-forward organisation is strategising and prioritising its relationship with its employees, and this is not just a shift or a reframe. It is clearly a pivotal moment teeming with opportunities for the people & HR function to ignite purpose and instil meaning at work so that everyone – from clients to talents – wins."

Choong, an advocate of inclusion, equity, and life-balance, added: "Together with our regional People teams, I look forward to co-creating new ways of working, elevating talent capabilities, and amplifying our organisational culture that will bring to life the people experience at GroupM."


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