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This year's rankings by Universum also identified the most preferred industries among business, engineering, and IT talent, which included banking, aerospace and defense, and computer software and technology.
Tech giant Google has emerged the top-most attractive employer in the world among three groups of students - business, engineering, and IT.
Coming in second across all groups is Microsoft, while third place goes to Apple among business students; BMW Group among engineering students, and IBM among IT students, according to Universum's World's Most Attractive Employers 2021 ranking.
Overall, the top 30 most attractive employers among each group are as follows:
Top 30 most attractive employers among business students
- Microsoft
- Apple
- Deloitte
- L’Oréal Group
- Amazon
- EY (Ernst & Young)
- KPMG
- J.P. Morgan
- PwC (PricewaterhouseCoopers)
- Goldman Sachs
- McKinsey & Company
- BMW Group
- The Boston Consulting Group (BCG)
- adidas
- Morgan Stanley
- Bank of America Merrill Lynch
- Procter & Gamble (P&G)
- Nestlé
- Unilever
- Samsung
- LVMH Moët Hennessy Louis Vuitton
- Nike
- Daimler/Mercedes-Benz
- Deutsche Bank
- Johnson & Johnson
- IBM
- Volkswagen Group
- Sony
- Bain & Company
According to the report, business talent surveyed around the world would prioritise banking and consulting industries in the job search, with the top five being:
- Banking
- Management and strategy consulting
- E-commerce
- Financial services and technology
- Advertising
Top 30 most attractive employers among engineering students
- Microsoft
- BMW Group
- Siemens
- Apple
- GE - General Electric
- Volkswagen Group
- Intel
- Daimler/Mercedes-Benz
- Samsung
- IBM
- Amazon
- Bosch
- Johnson & Johnson
- Ford Motor Company
- Toyota
- Nestlé
- Airbus Group
- L’Oréal Group
- Sony
- Volvo Car Corporation
- Shell
- Boeing
- Schneider Electric
- Pfizer
- Procter & Gamble (P&G)
- Huawei
- McKinsey & Company
- General Motors
- Unilever
In their job search engineering talent are aiming for innovative industries, the report noted. The top five being:
- Aerospace and defense
- Mechanical and industrial engineering
- Automotive
- Energy
- IT and engineering consulting
Top 30 most attractive employers among IT students
- Microsoft
- IBM
- Apple
- Amazon
- Intel
- Samsung
- Cisco Systems
- BMW Group
- Sony
- Huawei
- Oracle
- Goldman Sachs
- Deloitte
- Dell Technologies
- J.P. Morgan
- Accenture
- Lenovo
- Daimler/Mercedes-Benz
- McKinsey & Company
- Siemens
- adidas
- L’Oréal Group
- Volkswagen Group
- Ubisoft
- KPMG
- The Boston Consulting Group (BCG)
- Electronic Arts
- EY (Ernst & Young)
As for young IT professionals, most would favour IT-first industries, including:
- Computer software and technology
- Computer and network security
- IT and engineering consulting
- Video game
- Internet content and information
ALSO READ: Ranking: Singapore's top 20 most attractive employers in 2021
Apart from the above, the report identified five new career personas, as well as five global employers with the highest proportion of these personas in their student fan base:
Persona #1: Go-Getters
This group is typically attracted to companies with an established record of success, and is focused on high performance, rapid promotion, prestige, and attaining a high level of responsibility.
Global employers with the highest proportion of Go-Getters in their student fan base:
- Morgan Stanley (49%)
- UBS (49%)
- Goldman Sachs (47%)
- J.P. MOrgan (45%)
- Ericsson (45%)
Persona #2: Globe-Trotters
This group is drawn to big city-based, multinational organisations that provide opportunities to travel abroad and work with a diverse international community of colleagues.
Global employers with the highest proportion of Globe-Trotters in their student fan base:
- LVMH (35%)
- Société Générale (30%)
- The Boston Consulting Group (30%)
- Bain & Company (29%)
- McKinsey & Company (28%)
Persona #3: Ground-Breakers
This group enjoys team-oriented work and a creative, dynamic work environment. Ground-Breakers seek challenging work in innovation-driven companies, and they like to embrace new technologies.
Global employers with the highest proportion of Ground-Breakers in their student fan base:
- ABB (36%)
- Volvo Car Corporation (34%)
- Airbus Group (34%)
- General Motors (33%)
- BASF (33%)
Persona #4: Change-Makers
This group aims to work for purpose-driven companies with a strong commitment to diversity and inclusion, high ethical standards, corporate social responsibility and the greater good.
Global employers with the highest proportion of Change-Makers in their student fan base:
- Danone (19%)
- Mondelēz International (18%)
- IKEA (18%)
- Bayer (18%)
- Grant Thornton (16%)
Persona #5: Balance-Seekers
This final group seeks flexible working conditions and work-life balance. They are often drawn to local companies that can offer secure employment and a competitive base salary.
Global employers with the highest proportion of Balance-Seekers in their student fan base:
- Ubisoft (30%)
- Electronic Arts (30%)
- Grant Thornton (24%)
- IKEA (23%)
- Mars (23%)
ALSO READ: Malaysia's most attractive employers 2021: Shell, Nestlé, Intel
Image / 123RF
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