Up the Ranks: Patricia Yeung is now Head of HR at Urban Renewal Authority

In the new role, her top priority is to ensure seamless talent acquisition, development, and retention to enable organisational growth objectives and build a future-ready workforce.

Patricia Yeung (pictured above) has ranked up to the role of Human Resources Director at Urban Renewal Authority (URA), effective August 2024.

As the Head of HR, she will directly report to the Managing Director of URA.

Speaking exclusively to HRO, Yeung tells us her core responsibilities in her new role are to strategically align the human capital initiatives with URA's priorities, ensuring seamless talent acquisition, development, and retention to enable organisational growth objectives and build a future-ready workforce.

“My top priority for the coming year is to ensure we seamlessly acquire, develop, and retain right talents,” she says.

“This will enable us to adapt proactively to evolving stakeholder needs, changing market situations, and dynamic workload demands, given the organisation’s commitment to accelerating urban redevelopment of Hong Kong.”

Yeung joined URA as General Manager, Human Resources in March 2022. Before URA, she served in McDonald's Hong Kong for almost seven years, wherein her last role was Director, Human Resources.

When asked about the key talent imperative she sees in Hong Kong and her industry, Yeung indicates that there is the need for an agile, tech-savvy workforce with a strong enabler mindset that positively adapts to disruptions, seamlessly integrates human and technological capabilities, while nurturing the next generation of professionals to sustain long-term industry growth.

In that sense, she recommends fostering a culture of continuous learning, human-technology collaboration, and an employee-centric focus.

“By prioritising talent development, we can nurture a resilient, growth-oriented workforce that is open to reskilling and upskilling while respecting evolving work-life priorities.”

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Photo / Provided (featuring Patricia Yeung)