AIA's programme in Hong Kong and Macau underway to attract talent to join the insurance industry

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HRO goes behind the scenes to find out how the programme is progressing, as it provides talent with e-learning opportunities, as well as a potential HK$20,000 cash bonus for the highest performers. 

In July 2022, AIA Hong Kong announced the launch of its 'Start-Up Elite Programme' aimed at attracting young talent and professionals in Hong Kong and Macau to join the insurance industry. Participants will benefit from access to an array of e-learning resources anytime, anywhere, as well as those who meet specified targets will become members of the AIA Premier Academy or financial planners, and receive up to HK$20,000 in cash as start-up bonus.

This initiative comes amidst the insurer's ongoing drive for digital transformation, whereby its AIA Premier Academy is getting its technology, digital, and analytics (TDA) process ready to support talent recruitment and training.  

At the launch in July, Jim Jan Zen, Chief Agency Officer, AIA Hong Kong & Macau, said on the programme: "It offers them a fast track to accumulate experience to become a financial planner and give them a head-start on their entrepreneurial career.”

The half-year programme is currently open for applications.

With the programme now underway for more than a month, HRO reached out to AIA to understand the progress. Jim shared: "Since we launched the Start-Up Elite Programme in July, response has been very positive. All the applicants are young, high-calibre, and most of them got a university degree. While enjoying a highly flexible work style, they are looking to start a new page in their career."

In tandem with this initiative, the AIA Premier Academy, established in 2011, has groomed about 8,000 Million Dollar Round Table (MDRT) members since 2011. 

While the organisation continues to welcome young talent of different skillsets and from different backgrounds, the following attributes are highly sought-after, as shared by Jim, "entrepreneurial, digital savvy, passionate about building a better future, and aspiring to learn and grow".

In a market where emigration is high, and talent is short, Jim's advice to seek out the best talent is to understand what talent is actually looking for: "Young people now look for work-life balance and value a diverse, inclusive and supportive culture."

Jim adds: "We welcome new ideas and different views. Our technological competitiveness also gives us an edge to attract candidates. People with an open-mind, energetic and quick-witted will find AIA a great place to build their career."

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