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For two consecutive years, ‘good work-life balance’ has been the most important employee value proposition (EVP) factor for Hong Kong employees.
Randstad has released its 11th annual Employer Brand Research report, where Hong Kong Exchange (HKEX), HSBC, and Telstra International have made it among Hong Kong's most attractive employers in 2023.
The results are based on a survey conducted in January 2023 with 2,750 employees and job seekers based in Hong Kong SAR.
Top 20 most attractive employers in Hong Kong 2023 (in alphabetical order)
- Bank of America Merrill Lynch
- CLP Power Hong Kong
- Disneyland
- Goldman Sachs
- HK Electric
- Hong Kong Exchange (*NEW*)
- Hong Kong Jockey Club
- Hong Kong Monetary Authority
- HSBC (*NEW*)
- IBM
- J.P. Morgan
- Kering
- LVMH
- Morgan Stanley
- Richemont
- Sun Hung Kai Properties
- Swire Coca-Cola
- Swire Properties
- Telstra International (*NEW*)
- The Hong Kong and China Gas Company (Towngas)
What makes an ideal employer?
The report indicated that attracting and retaining top talent nowadays requires more than just a competitive compensation package.
According to the survey, for two consecutive years, ‘good work-life balance’ has been the most important employee value proposition (EVP) factor to Hong Kong employees, followed by ‘attractive salary and benefits’, ‘financially healthy’, ‘long-term job security’ and ‘good training’.
More than two-fifths (42%) of respondents have resigned or would contemplate leaving their employer in pursuit of a better work-life balance.
On the other hand, good relationships with colleagues and managers contribute to employee happiness, with 87% of respondents respectively saying it is an important attribute when choosing one employer over another.
Hong Kong employees also attach attention to opportunities for professional development. Over a quarter (28%) of respondents indicated that they would switch jobs if their employers did not offer adequate career progression opportunities.
Other key findings in the survey include:
- 18% would rather be unemployed than work for a company that does not align with their personal values.
- 52% said that it’s important to work for a company that actively supports equity, diversity and inclusion.
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Lead image / Randstad's Employer Brand Research report
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