MICE sector in Singapore to benefit from two new training programmes

Contextualised for business events held locally, the courses focus on technological enablers for events, and on the future of work in the MICE sector.

Singapore's meetings, incentives, conferences & exhibitions (MICE) sector will a see range of training programmes that are contextualised for business events held in Singapore.

Through a two-year strategic partnership between the NTUC LearningHub (NTUC LHUB) and the Professional Convention Management Association (PCMA), the programmes include courses focusing on technological enablers for events, and on the future of work in the MICE sector. 

Commencing June 2023, the partnership will kick off with two new courses to help MICE professionals upskill — the Digital Event Strategist (DES) certification course and the Technical Meeting & Event Production (TMEP) certificate course. The two courses are designed to support event professionals in their upskilling journey and help them acquire the latest innovative practices adopted in the business events industry globally, following the resumption and recovery of events post-pandemic.

Digital Event Strategist (DES) certification

Developed from the insights and professional experience of international MICE industry experts, the DES certification course aims to help event professionals move away from outdated digital event delivery models. Conducted over three days, the DES certification course will provide learners with the know-how to design, deliver, and measure effective and interactive online gatherings, and apply these approaches by harnessing tools such as the metaverse in digital event production.

Technical Meeting & Event Production (TMEP) certificate

The TMEP will incorporate elements of the Hybrid Event Production course previously offered by PCMA. Conducted over two days, the TMEP certificate course enables learners to acquire the necessary knowledge to successfully produce an event in a cost-effective manner by understanding audio-visual and lighting elements, effective management of both in-person and remote speakers, identifying the right venue and vendors from a technical production point-of-view, and incorporating technical hybrid requirements.

Learners who have successfully completed the DES certification course will be certified by PCMA as a Digital Event Strategist for two years.

Those looking to get recertified would require ten hours of continuing education to maintain their certification. Learners can also choose to complete the TMEP certificate course to meet the DES recertification requirements.

Courses contextualised for Singapore’s market

As shared by NTUC LHub and PCMA, both courses' curriculums are contextualised to suit the needs of the MICE industry in Singapore, allowing learners to readily apply key learnings directly to their work. To encourage effective training facilitation and to promote networking among event professionals, both courses will be delivered physically and will be conducted by a diverse panel of overseas and local professionals with extensive experience in cross-region business events.

The pilot run for both courses will begin in August 2023, starting with an intake of 20 learners for each. 

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