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With the aim to accelerate the success of its core marketplaces, the Group will reorganise teams across technology, marketing, finance, and people & culture; while the Tech CoE in India remains unchanged.
PropertyGuru Group announced on 13 February 2025 (Thursday) a significant restructuring, which includes the layoff of 174 employees, representing less than 12% of its workforce.
This decision, as shared by the company’s Executive Chairman of the Board Trevor Mather in a letter to staff, is part of a broader strategy to refocus on the company’s core business and solidify its market leadership in key Southeast Asian regions.
Mather highlighted some of the key initiatives that PropertyGuru will be prioritising moving forward:
- Enhancing the consumer and customer experience through innovation.
- Increasing the value provided across Marketplace businesses.
- Driving sustainable, long-term growth.
"To sharpen this focus, we will direct all our energy, resources, and talent towards our Marketplaces in Singapore, Malaysia, Vietnam, and Thailand. As a result, initiatives outside of this core will be phased out or discontinued," he shared.
Adjustments to business and operations
As part of its strategic shift, PropertyGuru is making several key adjustments to both its business and operations:
- Exiting businesses that don’t align with future growth strategy – The company has made the decision to discontinue Sendhelper, Data & Software Solutions, and PropertyGuru Finance. However, some capabilities from these businesses that enhance the marketplaces will be retained.
- Simplifying operations for greater efficiency – As PropertyGuru transitions to a private company, the Corporate Development and Investor Relations functions will be phased out, as they are no longer required.
- Realigning teams for growth – To accelerate the success of its core marketplaces, the company will reorganise teams across technology, marketing, finance, and people & culture in a bid to improve focus and efficiency. The commitment to the Tech CoE in India remains unchanged, Mather said.
"These decisions were not made lightly,” Mather explained. "They reflect our commitment to building a more focused, agile, and effective organisation."
He added: "With Lewis joining us as CEO in March, I’m confident we will be well-positioned to seize all opportunities."
Impact on employees
The changes have resulted in the lay-off of 174 employees, representing below 12% of the entire headcount.
"We are immensely grateful to every Guru affected by this change. Your contributions have shaped PropertyGuru’s journey, and we deeply appreciate all you have done," Mather said.
Affected employees would have received meeting invites within 30 minutes of the announcement for one-on-one conversations with their Group Leadership Team (GLT), Group Management Team (GMT), and People & Culture (P&C).
Support for departing employees
PropertyGuru is providing support in different areas for those impacted by the restructuring, including:
- Enhanced severance – One month’s salary per year of service (capped at 12 months) or statutory severance, whichever is higher.
- Goodwill payment – An additional one month’s salary.
- Performance-based compensation – Eligible 2024 performance bonuses for non-sales roles or commissions for sales roles will be paid based on the last day of employment.
- Wellbeing support – Three months of extended medical insurance (or equivalent payment) and continued access to the Employee Assistance Programme.
- Career and job search support – Three months of outplacement assistance, including access to a personal career consultant, with the ability to retain work laptops.
- Visa, relocation, and financial support – Up to three months of extended unpaid leave (subject to local laws), repatriation assistance for affected employees and their dependents, and support for early termination of rental leases.
Lead image / PropertyGuru newsroom
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